These case studies cover the problem, what I worked on and what changed afterwards. Everything
here is shared with the client’s permission.
Case study
What I worked on and what changed
The work ranges from internal business tools to a desktop module and my own App Store product.
Client work / Custom internal software for a service business
Operations portal
A service business was managing client work through spreadsheets and unreliable automations. The team was losing hours to repetitive admin every week.
01 / The problem
Give the team one dependable place to manage the work, without making the software hard to learn.
02 / What I did
One place to manage everything from enquiry to delivery
Custom internal portal implementation
Workflow from lead intake through client delivery
Replacement of manual spreadsheets and unreliable automations
Plain-English guidance for the team
03 / How I approached it
The team needed one system they could trust
Bring the whole process together
The portal replaced disconnected spreadsheets and automation flows with one clear path from a new lead through to client delivery.
Make it comfortable for the team to use
I explained the technical choices in plain English and made sure the non-technical team felt at home with the new portal.
04 / The result
The client reports saving 15–20 team hours every week, eliminating client-data errors and handling twice the client volume without adding operations staff.
“Noam made the whole process straightforward. He explained complex technology in plain English and built a portal our team felt confident using. It saves us 15–20 hours every week and has helped us handle twice the client volume without adding operations staff.”
James, Business Owner
Client work / Complex product delivery for a mid-sized software company
Critical desktop module
A software company had an important product initiative stuck because the internal team was stretched and the deadline was getting close.
01 / The problem
Build the core desktop module, connect it to a legacy system and get it into production without disrupting the existing product.
02 / What I did
Take ownership quickly and keep the launch moving
Core desktop module implementation
Legacy-system integration
Rapid integration with the existing team
Delivery against a tight launch deadline
03 / How I approached it
The deadline shaped the plan
Get up to speed quickly
I joined the existing team, learned the system quickly and started contributing without adding more management overhead.
Plan for a safe rollout
The new desktop module had to work cleanly with the legacy system and go live without interrupting customers.
04 / The result
The module launched two weeks ahead of deadline with zero rollout downtime, helping the company avoid a significant delay penalty.
“Noam was highly professional, self-sufficient, and dependable. He ramped up quickly, integrated effortlessly with our team, and helped us launch a complex desktop module two weeks ahead of deadline with zero rollout downtime.”
Director of Product, Mid-Sized Software Company
Personal project / Muay Thai training planner and workout companion for iPhone and iPad
Dee
Training plans and workout guidance often live in separate tools. Dee brings planning, session structure, and in-workout cues into one private Apple-platform app.
01 / The problem
Make personalised training useful in the gym, where connectivity, attention, and time are limited, without requiring another account or making a remote service the centre of the experience.
02 / What I did
What I took care of
Product direction and interaction design
iPhone and iPad implementation
Training-plan generation and workout guidance
App Store release and localisation
03 / How I approached it
The choices that shaped the work
Local first by default
Plans and workout history remain usable offline. Dee requires no app account and can sync through the user’s private iCloud database.
Generation close to the user
Plan generation prefers on-device Apple models where supported, keeping the core planning experience integrated with the platform.
Guidance without screen dependence
Voice prompts, bells, and haptics communicate workout state, while a Live Activity keeps current-session information available at a glance.
Localisation as product design
The interface supports multiple languages, including a right-to-left Hebrew experience, rather than treating translated copy as a final pass.
The weekly plan keeps the next training decision visible.Schedule choices feed directly into plan generation.Voice, bell, haptic, and Live Activity cues reduce screen dependence.
04 / The result
A released App Store product for iPhone and iPad that combines generated plans, offline workouts, private sync, and accessible in-session feedback in one coherent experience.
Tell me who is affected and what you would like to change. I’ll help work out whether an app,
internal tool or a fix to existing software would actually help.
