Practical software help for growing businesses
Let’s start with the part that is harder than it should be.
You know how the business runs. I’ll ask the questions that uncover where time is being lost and
whether software is worth the investment. If it is, I can design and build the app, portal, website,
backend or integrations you need, so you don’t have to coordinate several suppliers.
Free initial fit check. Workflow Blueprints start at £1,800. Focused builds
typically cost £8k–£15k.
A simple way to start
Work out the right fix, then build it.
Every new custom build starts with a paid, fixed-scope Workflow Blueprint. You keep the plan,
even if the best answer turns out to be an existing product or a small connection between tools.
01
Workflow Blueprint
Before you spend money on a build, I map the problem and work out which kind of fix makes sense.
Useful when: You have a manual process or customer problem that is costing the business, but you are not sure which tool or first version would help.
- A map of how the work happens now and where it gets stuck
- A recommendation to buy, connect, automate or build
- A clear first-version scope, including what can wait
- A written delivery plan, risks and fixed build estimate
Ask about a Workflow Blueprint → 02
Focused Software Build
I design, build and launch a useful first version that makes the agreed part of the business work better.
Useful when: You know which problem is worth fixing, someone can make decisions and there is a clear result the build needs to deliver.
- Product design and engineering handled through one contact
- Whatever the job calls for: a portal, app, website, integrations or backend
- Testing, launch preparation and release
- Documentation, handover and initial support after launch
Talk about a focused build → First, get clear
Find out where the time and mistakes are coming from.
I’ll look at who does the work, where the handovers happen, which tools are involved and what
the problem is costing. Then I’ll recommend the smallest change that is likely to help.
- Current workflow and bottlenecks mapped
- Buy, connect, automate or build recommendation
- Proposed future workflow and core user journeys
- Scope, exclusions, dependencies and fixed build estimate
Then, build the useful bit
One workflow, working properly.
Most focused builds cost between £8,000 and £15,000. That usually covers a
carefully scoped first release, such as an internal portal, customer self-service flow,
integration or small app with the backend it needs.
We agree exactly what is included, what is not, how delivery will work and what it will cost before I start building.
You’ll see working progress regularly and I’ll explain the trade-offs as we go. You’ll have one
person responsible from the first decision through launch.
What working together looks like
Four straightforward steps.
- 01
First conversation
Talk through the problem, what it is costing, who needs to be involved and whether the likely budget feels realistic.
- 02
Workflow Blueprint
Turn what you know about the business into a clear recommendation, scope and price.
- 03
Build
Design and build the agreed first release, with regular demos so you can see it taking shape.
- 04
Launch
Release it carefully, support the initial rollout and use real feedback to decide what comes next.
Client results
Here’s what changed for two clients.
Custom internal software for a service business
The client reports saving 15–20 team hours every week, eliminating client-data errors and handling twice the client volume without adding operations staff.
“Noam made the whole process straightforward. He explained complex technology in plain English and built a portal our team felt confident using. It saves us 15–20 hours every week and has helped us handle twice the client volume without adding operations staff.”
James, Business Owner
Read the case study → Complex product delivery for a mid-sized software company
The module launched two weeks ahead of deadline with zero rollout downtime, helping the company avoid a significant delay penalty.
“Noam was highly professional, self-sufficient, and dependable. He ramped up quickly, integrated effortlessly with our team, and helped us launch a complex desktop module two weeks ahead of deadline with zero rollout downtime.”
Director of Product, Mid-Sized Software Company
Read the case study → Who this is for
This works best when the problem is already real.
Usually a good fit
You’re already trading, the same problem comes up regularly and it is costing enough time or
money to be worth fixing. Someone can make decisions, and there is a realistic budget of at
least £8k if the Blueprint points to a custom build.
Probably too early
The process only happens occasionally, an existing product already handles it well, nobody can
own the decisions or the business cannot yet justify the likely cost.
Need help with a product you already have?
I can step in for a tricky milestone too.
I also help product teams with clearly scoped performance, integration, backend, desktop,
mobile or release work.
01
Existing Product Support
I can step into an existing product to own an important feature, performance problem or release.
Useful when: Your software is already in use and the team needs someone experienced to take responsibility for one difficult piece of work.
- A quick technical review and practical next steps
- Hands-on work across the app, backend or desktop system
- Better performance, reliability or delivery
- A clean handover to the existing team
Discuss existing software →
Need to stabilise or take over a troubled app? See
app rescue and performance support.
Working with Kotlin Multiplatform? See the dedicated
iOS and KMP support offer.
Common questions
A few things you might want to know.
Do I need a specification or finished designs?
No. Just tell me what the business does, where people are getting stuck and what you would like to improve. Working out what to buy, connect, automate or build is part of the Blueprint.
What does the Workflow Blueprint cost?
Workflow Blueprints start at £1,800. We agree the exact fee, timing and what you will receive before we begin. The recommendation and delivery plan are yours whether or not I build the software afterwards.
How much does a focused first version cost?
Most focused first versions cost between £8,000 and £15,000. The Blueprint gives us the detail needed to set an honest price. If the idea is larger, we can split it into useful stages instead of pretending everything will fit into one fixed quote.
Will the solution be an app or a website?
We decide that after looking at how people will use it. The answer might be an internal portal, customer website, mobile app, a connection between existing tools or no custom build at all.
What if an app is not the right answer?
I’ll say so. The Blueprint might point to an existing product, a smaller internal tool, an improvement to software you already have or a decision to wait.
Who actually works on the project?
I lead the product and engineering work, and you deal with me directly. If the project needs a designer or another specialist, I’ll bring in someone I trust and stay responsible for the work.
Who controls the code, accounts and data?
You control the production accounts and business data. We spell out code ownership, licences, access and handover in the project agreement before any build begins.
What happens after launch?
Every build includes launch preparation, handover and an initial support period. We agree the details in the scope. If you need ongoing help or want to tackle the next stage, we can discuss that separately.
Start a conversation
Tell me what keeps getting done by hand.
A few sentences about the business, what keeps happening and where people get stuck are enough.
I’ll read it myself and tell you honestly whether I think I can help.