Admin is eating the week
The team spends hours updating spreadsheets, copying data or checking whether an automation worked.
Software for the jobs your team does every day
Your business has outgrown spreadsheets and workarounds.
Maybe your team is copying the same details between tools, chasing updates or fixing the same mistakes every week. I can turn that messy process into a simple internal tool, customer portal or app. You know the business. I’ll ask the right questions, work out what would help and build it.
Enquiry→Inbox→Spreadsheet
copy it againask the teamchase an update
Team knows what is next Customer can self-serve Data moves once
Free first conversation Workflow Blueprint from £1,800 Focused builds typically £8k–£15k
Does this sound familiar?
Small workarounds can quietly take over the week.
You don’t need to know what to build before you get in touch. Start with the job that keeps taking too long, causing mistakes or making it harder to take on more customers.
Customers keep needing a workaround
Bookings, onboarding, approvals or updates still need calls and emails that customers would rather handle themselves.
The tools no longer fit the business
Off-the-shelf products almost work, but the gaps mean more copying, awkward handovers and avoidable mistakes.
Existing software is holding growth back
A slow, unreliable or unfinished product is upsetting customers or putting an important launch at risk.
What changed for clients
A few real results.
Custom internal software for a service business
15–20 hrs given back to the team every week
The client reports saving 15–20 team hours every week, eliminating client-data errors and handling twice the client volume without adding operations staff.
“Noam made the whole process straightforward. He explained complex technology in plain English and built a portal our team felt confident using. It saves us 15–20 hours every week and has helped us handle twice the client volume without adding operations staff.”
Complex product delivery for a mid-sized software company
2 weeks ahead of deadline, with zero rollout downtime
The module launched two weeks ahead of deadline with zero rollout downtime, helping the company avoid a significant delay penalty.
“Noam was highly professional, self-sufficient, and dependable. He ramped up quickly, integrated effortlessly with our team, and helped us launch a complex desktop module two weeks ahead of deadline with zero rollout downtime.”
When a custom tool can help
The same workaround keeps showing up.
Custom software tends to make sense when the business is already growing and the same process happens often. At that point, saving time or preventing mistakes can have a clear value.
See more examples- 01Enquiries, quotes and follow-ups
- 02Customer onboarding and approvals
- 03Bookings, memberships and self-service
- 04Team handovers and delivery tracking
- 05Reporting across disconnected tools
- 06Existing software that no longer keeps up
How we get started
First, we work out what is actually worth fixing.
The Workflow Blueprint is a short, fixed-scope piece of work. I map how things run today, look at what the problem is costing and recommend whether to buy something, connect existing tools, automate a step or build. If a build makes sense, I can take it all the way through to launch.
Workflow Blueprint
Before you spend money on a build, I map the problem and work out which kind of fix makes sense.
See the engagementFocused Software Build
I design, build and launch a useful first version that makes the agreed part of the business work better.
See the engagementIt might not need custom code
Sometimes a tool you already have is enough.
I don’t start with a favourite platform. The answer might be an existing product, a better connection between tools, a small portal, a website or an app. I’ll recommend the option that makes sense for the people using it and the money it can save or make.
What’s included in the BlueprintSomething I built myself
Dee went from an idea to the App Store.
Dee is my own released product. I owned the product direction, interaction design, implementation, localisation and App Store delivery.
Dee
Muay Thai training planner and workout companion for iPhone and iPad
- Problem
- Make personalised training useful in the gym, where connectivity, attention, and time are limited, without requiring another account or making a remote service the centre of the experience.
- Ownership
- Product direction and interaction design, iPhone and iPad implementation, Training-plan generation and workout guidance.
- Outcome
- A released App Store product for iPhone and iPad that combines generated plans, offline workouts, private sync, and accessible in-session feedback in one coherent experience.
Need help with software you already have?
I can step in for a tricky piece of work.
I also help product teams with difficult, clearly scoped work across mobile, backend and desktop products. That might be a performance problem, a stubborn integration or an important release. I also offer dedicated iOS support for teams adopting Kotlin Multiplatform.
You’ll work with me directly
I stay involved from the first call to launch.
I’m Noam, a UK-based senior software engineer. I’ll be the person asking the questions, making the technical decisions and doing the work. If a project needs another specialist, I’ll bring in someone I trust and stay responsible for the result.
I’ll explain trade-offs without jargon and show you working progress regularly, so you always know what is being built and why.
More about how I workStart with the messy bit
Tell me what keeps getting in the way.
A few sentences are enough. I’ll tell you honestly if it looks like something I can help with and what I’d suggest next. You don’t need a specification.